Private Label Records (PLR) might seem like a new term to many, but it has been around for a long time. And for most of that time, it has been surrounded by controversies. PLR is basically a type of content which is entirely converted into a commodity. Every aspect of that content can be sold and resold.
The buyer of a PLR work has the authority to publish it in any form, modify it, or resell it to someone else. The creator of the PLR work, on the other hand, can decide of the manner of the sale. He can choose to sell the entire work, or certain excerpts from it, or just the attribution rights.
The Negative Aspects of PLR
Let’s make one thing clear: PLR is not a scam. In certain cases, they might even be beneficial. For instance:
- Sometimes PLR work can have great content and updated information.
- It is usually cheap to buy PLR content.
- It saves the buyer a lot of time and allows him to use PLR content as a filler material for his other works.
However, the negative side of PLR cannot be denied. In fact, it is negative enough to overshadow any benefits it brings along. Here are some bad things about PLR content:
· Plagiarism Concerns:
Even though plagiarism tools have made our lives simpler to a great extent, they have their own limitations. Even the best plagiarism checker tool cannot completely check a large body of work.
Sometimes, the PLR content has simply rewritten and/or paraphrased somebody else’s work. Other times, it is possible that the work from which it has been copied is not yet published, but will be published in future.
Another common instance is when a PLR work is resold multiple times and it becomes almost impossible to figure out who was the previous owner and who was the original creator.
In any case, if plagiarism exists, then only the current owner is answerable to legal actions. It means that as a buyer, you put yourself at risk.
· Duplicate Content:
Even if the work is completely original, it still doesn’t discard the multiple reselling and thus multiple copies of that PLR content exists. In case of articles, search engines like Google consider such copies as duplicate content and penalize them, thus severely affecting the search result visibility of your PLR content.
In case of eBooks, a different issue exists. Multiple owners who are buying the PLR content at different points of time have the discretion to decide the price of their books. If someone decides to sell his or her book for a lower price which completely resembles your content, people really aren’t going to buy your work since both books contain the same PLR content.
· Content Quality:
PLR sales are usually done with minimal transparency. In most cases, you would only be offered an excerpt before the deal is done. Thus, you don’t really get the chance to inspect the quality of the entire work. This is a critical risk because most PLR content creators actually hire other writers to write the content. Most of them prefer hiring new and inexperienced writers because they charge less.
Another kind of risk is associated with the outdated content. Some PLR content could be good, with most are not and simply reuse the information already available on the Internet. As a result, it often contains content that is outdated and no longer useful.
Users won’t be interested in buying your content if it doesn’t even contain useful information, and a barrage of bad reviews would further reduce the chances.
· Overcoming the Bad Side:
With all said and done, it is possible that you still want to go for PLR content. That is entirely your choice, but if you do, here are some things you should remember:
- Plagiarism check must be your priority. Even though we admitted that it is difficult to completely check a huge PLR work for plagiarism, you must do the best you could. It just might save you from legal troubles.
- The best way to use PLR content is as a source. In case you are looking for new ideas or some small filler content, PLR serves the purpose well. Not using it as direct content would also prevent the issues arising from plagiarism.
- Even though there are hundreds of people selling PLR content, not all of them are the same. Some agencies have formed a reputation for selling PLR content that is unique and has good quality. They might charge more than others, but it will definitely save you from a lot of headache in the long run.
Private Label Records are not everyone’s cup of tea. Some love it, while many hate it. However, now that you know the dark side of PLR content, you would be able to take a more informed decision.